eCommerce Operator | Shopify Growth | Product Strategy | DTC Brand Builder
I build and operate niche direct-to-consumer brands from the ground up — owning product development, Shopify merchandising, growth strategy, fulfillment, and customer experience.
Total Sales
Sessions
Featured Brands I’ve Built & Operated
Real businesses. Real products. Full ownership from product idea to customer delivery.
BennettBuilt Designs
Home and garage organization products built around clean design, practical storage, and direct-to-consumer Shopify sales.
BennettBuilt Performance
Niche automotive performance products built for enthusiast markets, with ownership across product development, Shopify merchandising, pricing, fulfillment, and customer support.
Core eCommerce Skills
Hands-on experience across the full DTC operation.
Results & Experience
Positioning my founder experience as practical eCommerce leadership.
End-to-End Ownership
Owned product development, sourcing, pricing, merchandising, Shopify updates, fulfillment, and customer communication.
Growth & Profitability
Built and operated profitable niche DTC brands with strong margins, lean operations, and repeat customer demand.
Customer-Focused Brands
Created products around real customer problems, clear use cases, and practical value.